PPC (Pay-per-click) advertising is a digital marketing model in which advertisers pay each time a user clicks on one of their ads.  Reputable agencies become Google Partners and run adwords campaigns on behalf of their clients.  PPC can be a highly effective way to promote your business online and generate more leads or sales, according to a Boston PPC company. Here are five ways that PPC can help your business:

  1. Increased brand exposure: PPC ads can appear at the top of search engine results pages, giving your business more visibility and exposure to potential customers who are actively searching for products or services like yours. This can help increase brand awareness and visibility in a crowded marketplace.
  2. Better targeting: PPC allows you to target your ads to specific audiences based on location, language, interests, and more. This means that you can ensure your ads are reaching the right people, increasing the chances of generating clicks and conversions.
  3. Measurable results: Unlike traditional advertising methods, PPC provides measurable results. You can track the number of clicks, impressions, and conversions your ads generate, allowing you to see the return on your investment and make data-driven decisions.
  4. Cost-effective: PPC allows you to set a budget for your ads, so you only pay for clicks or impressions that you receive. This can make it a cost-effective way to reach new customers and generate more leads or sales.
  5. Quick results: With PPC, you can see results quickly. Unlike organic search engine optimization (SEO), which can take months to see results, PPC can generate traffic and leads as soon as your ads go live. This can be especially useful for businesses that want to see immediate results from their marketing efforts.